About Flaro Fire Supplies
Born from a belief that fire safety should be simple, transparent, and expertly guided.
Australia's trusted wholesale fire safety supplier
Flaro Fire Supplies was founded in Breakfast Point, NSW, with a singular mission: to become Australia's most trusted wholesale source of fire safety equipment.
We saw an industry where contractors, resellers and property managers were paying retail prices for wholesale quantities, dealing with fragmented suppliers, and navigating compliance requirements with little guidance. We decided to change that.
Every product in our catalogue is hand-selected by our team of fire safety professionals and verified against the relevant Australian and New Zealand Standards. When you purchase from Flaro, you purchase with absolute confidence.
Our Values
Uncompromising Quality
We stock only equipment that meets or exceeds Australian Standards. If it doesn’t pass our vetting process, it doesn’t make our shelves.
Expert Curation
Our team includes certified fire safety practitioners who review every product we carry. When we recommend something, it’s backed by real-world expertise.
Radical Transparency
No hidden fees. No confusing jargon. Clear product certifications, honest pricing, and straightforward compliance guidance.
Customer Partnership
We don’t see customers — we see partners in safety. From a single smoke alarm to a full building fit-out, we’re with you every step.
Our Team
Michael Chen
Founder & Managing Director
With over 15 years in fire protection services across Sydney, Michael founded Flaro to bridge the gap between compliance complexity and accessible safety solutions.
Sarah Thompson
Head of Product & Compliance
A certified fire safety practitioner (FPAS), Sarah leads our product vetting process ensuring every item meets the strictest Australian Standards.
David Okafor
Operations & Customer Experience
David ensures every order is dispatched accurately and on time. His background in logistics keeps Flaro running smoothly.
Certifications & Partnerships
FPAS Accredited
Fire Protection Association Australia
AS/NZS Certified Products
Australian & New Zealand Standards
Australian Owned
Proudly local, independently operated
NSW Fire & Rescue Aligned
Aligned with state fire safety guidelines